Rather than being seen as a failure, it was seen to save time and money over a longer, more drawn out process. “Going through an actual booking and usage process created a very present understanding of what potential users experience during an on-demand booking experience.”Īnother take away from this case study is that, ultimately the Design Sprint led to invalidating the idea. This seems to have set the context for their Design Sprint better than any amount of words or PowerPoint could have. The team kicked-off their Design Sprint by trying to book into a competitor’s space. If you put aside any strange feelings or cynical thoughts you have for WeWork and focus on what you can learn, you’ll find a gem that highlights the importance of engaging in the problem you need to solve. WeWork and the team at Toi used Design Sprints to invalidate an on-demand space offering. This should hopefully help you get unstuck if you’re worried about jumping in.Ĭase Study #2: Invalidating an idea at WeWork The LEGO project managers took it one day at a time, preparing for the next day of the sprint while the team worked on the current day’s exercise.
The key, practical, lesson on running a Design Sprint from the case study is that as the project manager running the Design Sprint you can get started and prepare as you go. LEGO literally halted production and put the teams to work running Design Sprints with minimal training or preparation. LEGO ran 150 design sprints over 12 months and, astoundingly, implemented it rapidly and abruptly.
They are in no particular order.Ĭase Study #1: How Lego run Design Sprints at scale Let’s walk through the case studies and the key takeaways. This article also tries to avoid insights around broader culture, as often this isn’t within your control or will take too long to change. This article won’t help you with the basics of Design Sprints, for that you’re better off visiting the home of design sprints or picking up the book Sprint, by Jake Knapp. It tries to focus on practical takeaways relevant to those that are in control of running Design Sprints, so they can be applied immediately.
The list features lessons and insights on running Design Sprints from the likes of Lego, Facebook and the City of Denver. In an effort to improve my Design Sprinting and get prepared for a webinar on Design Sprints with Atlassian Principal Design Strategist Ben Crothers I compiled a list of 5 case studies on Design Sprints and the top takeaway(s) from each case study. One of the best and fastest ways to improve a practice is to learn from the lessons of others.
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